A jerkbait is an overlooked bait to cover water and is a great way to find active fish all year long. The erratic side to side darting motion can cause fish to lash out and bite a reaction bait when they otherwise would not. Seth Feider breaks down why water temperature matters when fishing a jerkbait and how it correlates to the speed of the retrieval. When the water is warm or the fish are post-spawn, a fast retrieve - almost constant jerks - can really get fish fired up to eat. However, when the water is cold and fish are lethargic, longer pauses are needed to allow fish to come and investigate the bait. Sometimes fish may need a 5-10 second pause between jerks before they bite. The basic rule of thumb is the colder the water, the longer the pause.