Seth knows exactly what he wants when he fishes crankbaits, and he will let you know what he uses here. If you were curious what the pros use to fish, this is your answer.
Seth goes with a 7'4" Daiwa Tatula Casting rod for it's soft tip.
Seth goes with a Daiwa Tatula SV TW103 Casting Reel, the same reel for many of his setups.
Seth goes with a 12 Lb fluorocarbon line.